The Scoop

Vita Prima: A Premium Fortified Diet for Your Companion

Developed to provide your companion with stimulation and top quality nutrients, Vita Prima is one of our most popular diet lines for small animals and pet birds. As with all of our species-specific foods, every variety of Vita Prima is formulated to suit each species unique nutritional requirements. After all, choosing the right diet for your pet is a big part of ensuring his health, happiness, and a long lifetime with you!

While some varieties of Vita Prima for exotic pets are pellet-only, most diets in this line are a blend of pellets and specialty ingredients. The benefit of a blended diet of pellets and other nutritious ingredients is the stimulating experience it provides your pet. Like most animals, small animals and birds both enjoy foraging. This kind of activity is entertaining and exciting for your companion, and should always be encouraged as it can help prevent boredom and even alleviate stress. Just as you get restless just sitting on the couch without anything to do, animals get bored too. Foraging through the interesting fruits, veggies, and grain pieces mixed in with their pellets gives pets a small outlet to prevent boredom and mix up their diet a little bit.

Although it is true that some animals may be prone to selective eating with blended diets like Vita Prima (e.g. sort of how YOU might selectively eat just the marshmallow pieces out of the cereal box) most animals are capable of evenly enjoying both their pellets and the special pieces (the cereal AND the marshmallows!).

Beyond foraging stimulation, Vita Prima is also fully fortified with vitamins and minerals to help every part of your pet; beak to feather, nose to tail. Although the types of nutrients may vary a little in eat diet, here are some of the key areas of support and nutrients found in your companion's Vita Prima diet:

  • Digestion: Probiotics, Prebiotics
  • Skin & Feather/Coat: Natural Oils, Flaxseed, Omega Fatty Acids
  • Immune Sytem: Antioxidants, Vitamins A, D, & E
  • Overall Health: Vitamins & Minerals, Amino Acids, Calcium, Vitamin C (for guinea pigs)